Final Piece Part 1 Mock Up

The Inside Mail

This picture will be printed onto high quality paper and put inside a old style packaging with the warning sign on top. Although its simple I feel after further advertising and posting door-to-door around High Wycombe the message will be received by visually impaired or others.

Inside of Direct Mail

Final Warning Direct Mail Packaging

This gives a fun twist to the campaign, I think it'll make people laugh, setting the light tone I want to for the advert

The Packaging

These packages will portray the right message when they are delivered to door steps:

Messages like these on the top of the packaging will be instantly be recognisable by the parents or age range of my target market.

Target Market Interview Feedback/ Further Advertising and Packaging

After this target market feedback I learned that my product is effective and useful to the visually impaired. Not only does it fulfill my goal by making them feel great and special, but it includes the Wycombe Swan brand theme/style and Visual I's logo in it therefore giving acknowledgements towards them. However this campaign needs the physical aspect now of the braille, I need to test ways of including it in he logo. Lastly I discovered a type of advertsisng called Direct Mail its a proffessional, beautiful way of marketing a campaign.

From the pictures above, I think I can look into the packaging of the advert, portraying a recognisable and memorable product.

Survey Results Percentage and Feedback

After explaining my product I asked visually impaired-about 8/9 years of age about my product to get some feedback.

1. Which sense do you think is best to use to set this campaign apart from the rest?

-Smell 20%

-Touch 65%

-Taste 0%

-Sound 15%

2. Could this VIP campaign offend you in any way? If so please state why.

-Yes 0%

-No 100%

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3. Is the logo too simple? Why? Why not?

-Yes 10%

-No 90%

Majority: Gets away with being memorable, simple but effective

4. Do you think this VIP logo is better than the Old One? If not why?

-Yes 75%

-No 35%

Majority: The colours you explained to me from the old logo sound too “much”

5. Does the EYE idea of the visual I’s logo work?

-Yes 90%

-No 10%

Majority: I would not have thought of that idea it seems “cool”