Wycombe Swan- Socially Including a new Target Audience

The Wycombe Swan Theatre already includes sign language performances and the Visually Impaired are slightly included with tour guides but I feel aren't included enough, this means that I can adapt the audience to this by my advertising campaign. I intend to use something physical and something digital while including the senses, I like the idea of a swan that can be touched and that has either braille implemented on it or the shop window. Furthermore with this my other form of media may be a digital video or poster where the braille will be imprinted around and on the window for the impaired to interact with.