Social Inclusion

To get the best out of this promotion, I need to widen the Wycombe Swan Theatre target audience by finding some way to include the disabled. Social Inclusion is where you include or give rights/ participation to a group or audience that haven't had that inclusion before, this needs to be explored if I want a product to be different or special.

From my research i have discovered that this is a large topic with most organisations today but not only in advertising, some extras included are governments and economy.

Furthermore (surprisingly to me) this can also link in with racism or social exclusion, the other side of the coin.

From this I have learned that I should consider everyone, from the family to the disabled, here with social inclusion everybody has a view or right, but to get the grade I need one relevant to the theatre and that my promotion can consider and be constructed with a purpose around and upon.